USA Detergents, Inc.
USA Detergents, Inc. (USAD) is a manufacturer and distributor of value- and mid-priced laundry care products, household cleaners, personal care items, candles and air fresheners. Its product mix is categorized as “Branded Value”, with retail prices featured in the medium to low price range, while product packaging and product quality is high.
The current business model of USAD is to distribute mixed truckloads of nationally-recognized laundry, cleaner and candle brands at attractive prices and in unique merchandising configurations. USAD serves two distinct market segments: 1) Food, Drug and Mass Merchandisers across the US and Canada; and 2) small and mid-sized retailers, wholesalers and distributors that serve Metropolitan areas in the U.S. and internationally.
Key brands for USAD include Xtra, Arm & Hammer, Aim, Close-up, Pepsodent, Betty Crocker, Snapple, Fine Care, Brillo, Touch of Glass, Fabulous and Oxymax.
USAD leverages its 70+ years of management expertise in the Value Tier segment by distributing high-turn items in destination categories that offer retailers promotional and opening price point opportunities with higher margins than premium-tier brands and private label. Leveraging brand extensions and licensing agreements to create product lines with high consumer awareness (Brillo, Snapple, betty Crocker, Pillsbury)
|
